This airport parking shuttle smells of urine and cheap strawberry spray air freshener

It's 6:00 am at the Philadelphia airport and I have been up since 4:15 am to make an early flight, when I step onto an airport shuttle bus taking me to the terminal from a private off site parking lot, I get hit with what I can best explain as the smell of urine, which was now highlighted by the smell of strawberry scented air freshener. All in all this smell is very disgusting. If I had the time to wait for the next bus, I would have, but there was a plane to catch, so I sat down and tried not to get too grossed out. I don't have any idea how the van got the urine smell in it, and don't want to guess on this. It was however pretty clear how it got the artificial cherry fragrance that added a uniquely grotesque highlight to the base aroma. The driver sat with his window open, and a can of cherry spray air freshener by his side, and was partially surrounded by a wall of red pine tree air fresheners that were ingeniously positioned somehow at the window opening to give him a breeze of this artificial "fresh air". The driver also had hung about 4 of these red trees in the passenger compartment of the van as well. I left the van feeling a bit sick, and wondering how someone sensitive to aromas or with allergies of asthma would have reacted to that much spray air freshener in the air.

What does this have to do with Scent Marketing for Realtors? It's simple, you will not be able to cover up major stench with cheap artificial industrial and mass retailer fragrances without loading the air with sprays that will potential offend people as much as the original stink. When purchasing air fresheners for industrial use and even the ones sold at the mass retailers, you are generally buying pretty cheap stuff, and while it will be fine for the occasional spritz near the little box or in the bathroom at your own home (I have these at my house as well), when you load the air with it, it smells of cheap cover up air freshener. In the fragraning of a home, particularly one for sale, step it up a notch, this is not a place to be cheap or cut corners. You may not notice the difference and think it's a waste of money, but it will be noticed by the buyers. So...while I believe in using a controlled fragrance delivery system, and am developing this, which you know if you have read this blog, if you are going to spray, at least buy a decent one. Go to the high end fragrance products store at the mall, and skip the mass retailer. Spend the money to make the impression that you want your home to make. If you want the house to say "discount mass retail product", you will put potential buyers in that mindset with a cheap spray or other mass retail fragrance device. If you want the house to say "high end, appealing, future home", then use a product to deliver aroma into the space, and aromas, that convey this message.

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