Scent Marketing Real Estate

Scent Marketing is one of the hottest trends today in the advertising/promotion tool kit. The use of scent to create memorable experiences and connection to a brand and a product is a heavily researched area and has proven track records of success, both in the marketing sciences and chemosensory fields of research. While real estate agents were some of the first marketers to use this technique, most no longer use this tool for a variety of reasons.  Tightness of time, liability concerns, health related issues and others. While I am working on finalizing design and engineering for a safe, environmentally friendly and highly effective scent generator focused on servicing the real estate sales market, I'm blogging about research on the topic of scent marketing and how it applies to real estate sales. Along with other topics related to scent marketing and creating a sales inducing olfactory environment in homes being sold. Of course I will post updates on my scent generator for use by real estate agents. I am applying a background from a career focused on developing fragrance delivery systems for some of the pickiest of high end retailers and product marketing companies to this project, with a focus on effectiveness, safety, convenience, environmental responsibility and purity of fragrance delivery.