The perception of the realtor

So this is a bit of a double entendre, but not in a funny way. I was talking to my sister earlier, she knows about my work, and she conveyed a conversation she had over this past weekend. My sister was at a kids birthday party and got in a conversation with a local real estate agent who had a child at the party as well. In the discussion she mentioned my new scent machine for real estate agents, and the response was intense from what she told me, she may have found the first customer. The agent told her that they have two houses that are problems right now relative to the conversation, one smells like curry that they cant cover up, and one smells like cat litter & urine. The realtor showed this cat urine smelling house over the weekend, knowing it smelled bad. The agent conveyed that she was completely embarrased, knowing that the first impression of each person who entered the home was the smell of cat litter/urine. This got me thinking more about perception, but not the perception of the potential buyer to the house, but slightly different, in 2 ways, hence my opening that the post title has a doule meaning.

1) The perception by the realtor of the house. If the agent is embarassed of the house that they are selling, what will their energy be spent on? I figure it will be spent on avoiding potential buyers to avoid the question about the smell, or it will be spent apologizing for the smell. Either way it will not be spent trying to sell the house. If the perception of the realtor to the house is bad, then the effort to sell the house will be lackluster at best. If you (the realtor) create an inviting and appealing olfactory environment, it will help your mood and selling energies as much as it will comfort the buyer.

2) The perception by the potential buyer of the realtor. The impression that is created when a potential buyer enters a stinky home is not just the buyers first impression of the home, but also of the real estate agent selling the home. As in any selling job, you are selling yourself as much as the product, no where else is this as apprapoe as in the sale of real estate. If the buyer may not find a fit with the specific home they see at an open house, the objective of a realtor is to nurture a potential relationship with the buyer for another property and find them one that meets their needs and their liking. When you are representing a home, that home is also representing you. When a buyer generates a negative impression of a place because it is unpleasant to the senses, they project this perception onto the realtor showing the home as well. In other words, if you are representing a home that smells terrible, then common association is that other listings you have will be of equal caliber, therefore not only is the home not right for them, but the realtor is not right for them either.