Baking muffins and cookies is tacky when selling a home...

It's important to realize that consumers know most of the real estate "tricks" including the smell of baking muffins and cookies. You must up your game when using scent in home sales and provide a true branding experience beyond the passé, boring and tacky.

http://www.heraldsun.com.au/leader/realestate/fragrance-tips-make-scents-when-it-comes-to-selling-your-home/story-fnqsbpzr-1227551792767?sv=de808cd20cbca19a90204ee4c6b1afc5

Scent Marketing continues to trend as growing tool in ever more competitive market place

/https://www.americanexpress.com/us/small-business/openforum/articles/is-scent-branding-the-next-hot-marketing-trend/

Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News

Controlling the sensory environment in a space can not only increase the comfort a person feels in the space, but also increase the likeliness for them to purchase and increases their willingness to pay prestige prices. A short but good read about a study conducted on the topic.



Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News

Great article...but I'd add in freshening the air in your house...

Here is a great article on preparing your house for a quick showing. I would suggest as well that freshening the air makes a huge difference as well.

http://www.suburble.com/2013/10/selling-your-house-the-showing-check-list.html

In real estate, scenting will prolong your customer visits and strengthen your brand identity

The Role of Scent Marketing in Real Estate

Trendhunter.com talks about the use of scent in marketing real estate

Sent Marketing in real estate is trending

Scent Marketing article in AdAge Magazine

Good review article. A signature scent can enhance the message of a brand and recognition the brand, as well as perceived value. If you would like to pursue a signature scent for your real estate brand, send me a message and we can start to create your scent brand to enhance recognition of you and your brand and deeper customer connection.

Ad Age Article On Scent Marketing

I don't think she smells...but yes she does

We don't always think our pets smell...that's a negative thing, and we love our pets. Or, more likely we just got numb to the smell of our pets in our homes. It's normal and scientific, it's called inosmia, it is the effect of loosing sensitivity to a scent that is constantly around you. When experiencing inosmia, we simply stopped noticing and paying attention tongue smells around us, but they have not gone away! Simply face it, your pets, my pets, our pets smell and we need to eliminate these odors when showing and selling these homes.

New year new energy

Looking forward to get the blog back up and rolling. Have been working a lot in the area of scent marketing for the past several years, and want to share all of the new happenings in this area. Also, check out http://www.aroma43.com/collections/scent-marketing for some new products coming to the market. The past few years have seen their share of ups and downs, and may share that later, but for now trying to get the blog back and rolling to bring you the latest on the use of scent marketing in real estate.