Thursday, October 30, 2008

Have Been Traveling and Slacked on Posts

I've been traveling a quite busy with our core business, which is developing finished air freshener products for consumer products companies, so I haven't posted in a while. While I was traveling I spent a little vacation time in Key West Florida, a great town. While there, we visited several stores and although we had a wonderful time, I did notice a resounding presence of bad odors in the retailers. My partner Nick pointed out to me that in one of the stores that we visited, there was a major odor of cat urine, I noticed it too after he pointed it out to me. Of all things the store was a novelty branch of a major brand - I don't want to point out the name, because the point of this post is not to pick on them. We noticed that in several stores on this wonderful, but humid tropical island, there was a pretty strong presence of musty and dank odors. I imagine this is due to the hot and humid climate along with the constant food traffic off of the street. The solution appeared to be a constant effort to maintain a sub freezing temperature in the store seemingly to suppress the bad aromas. While this technique works a bit, it is neither overly effective, nor economical. The use of an effective store fragrance delivery system would work wonders to change this negative consumer experience to a positive one. In addition to the Realtor Fragrance Machine, I will be working on a version for use in retail stores as well.