Monday, October 5, 2015

Baking muffins and cookies is tacky when selling a home...

It's important to realize that consumers know most of the real estate "tricks" including the smell of baking muffins and cookies. You must up your game when using scent in home sales and provide a true branding experience beyond the passé, boring and tacky.

http://www.heraldsun.com.au/leader/realestate/fragrance-tips-make-scents-when-it-comes-to-selling-your-home/story-fnqsbpzr-1227551792767?sv=de808cd20cbca19a90204ee4c6b1afc5

Friday, October 2, 2015

Scent Marketing continues to trend as growing tool in ever more competitive market place

/https://www.americanexpress.com/us/small-business/openforum/articles/is-scent-branding-the-next-hot-marketing-trend/