Tuesday, February 3, 2015

Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News

Controlling the sensory environment in a space can not only increase the comfort a person feels in the space, but also increase the likeliness for them to purchase and increases their willingness to pay prestige prices. A short but good read about a study conducted on the topic.



Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News

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