In real estate, scenting will prolong your customer visits and strengthen your brand identity

The Role of Scent Marketing in Real Estate

Trendhunter.com talks about the use of scent in marketing real estate

Sent Marketing in real estate is trending

Scent Marketing article in AdAge Magazine

Good review article. A signature scent can enhance the message of a brand and recognition the brand, as well as perceived value. If you would like to pursue a signature scent for your real estate brand, send me a message and we can start to create your scent brand to enhance recognition of you and your brand and deeper customer connection.

Ad Age Article On Scent Marketing

I don't think she smells...but yes she does

We don't always think our pets smell...that's a negative thing, and we love our pets. Or, more likely we just got numb to the smell of our pets in our homes. It's normal and scientific, it's called inosmia, it is the effect of loosing sensitivity to a scent that is constantly around you. When experiencing inosmia, we simply stopped noticing and paying attention tongue smells around us, but they have not gone away! Simply face it, your pets, my pets, our pets smell and we need to eliminate these odors when showing and selling these homes.

New year new energy

Looking forward to get the blog back up and rolling. Have been working a lot in the area of scent marketing for the past several years, and want to share all of the new happenings in this area. Also, check out http://www.aroma43.com/collections/scent-marketing for some new products coming to the market. The past few years have seen their share of ups and downs, and may share that later, but for now trying to get the blog back and rolling to bring you the latest on the use of scent marketing in real estate.

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Have Been Traveling and Slacked on Posts

I've been traveling a quite busy with our core business, which is developing finished air freshener products for consumer products companies, so I haven't posted in a while. While I was traveling I spent a little vacation time in Key West Florida, a great town. While there, we visited several stores and although we had a wonderful time, I did notice a resounding presence of bad odors in the retailers. My partner Nick pointed out to me that in one of the stores that we visited, there was a major odor of cat urine, I noticed it too after he pointed it out to me. Of all things the store was a novelty branch of a major brand - I don't want to point out the name, because the point of this post is not to pick on them. We noticed that in several stores on this wonderful, but humid tropical island, there was a pretty strong presence of musty and dank odors. I imagine this is due to the hot and humid climate along with the constant food traffic off of the street. The solution appeared to be a constant effort to maintain a sub freezing temperature in the store seemingly to suppress the bad aromas. While this technique works a bit, it is neither overly effective, nor economical. The use of an effective store fragrance delivery system would work wonders to change this negative consumer experience to a positive one. In addition to the Realtor Fragrance Machine, I will be working on a version for use in retail stores as well.