It's important to realize that consumers know most of the real estate "tricks" including the smell of baking muffins and cookies. You must up your game when using scent in home sales and provide a true branding experience beyond the passé, boring and tacky.
http://www.heraldsun.com.au/leader/realestate/fragrance-tips-make-scents-when-it-comes-to-selling-your-home/story-fnqsbpzr-1227551792767?sv=de808cd20cbca19a90204ee4c6b1afc5
Monday, October 5, 2015
Friday, October 2, 2015
Scent Marketing continues to trend as growing tool in ever more competitive market place
/https://www.americanexpress.com/us/small-business/openforum/articles/is-scent-branding-the-next-hot-marketing-trend/
/https://www.americanexpress.com/us/small-business/openforum/articles/is-scent-branding-the-next-hot-marketing-trend/
Tuesday, February 3, 2015
Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News
Controlling the sensory environment in a space can not only increase the comfort a person feels in the space, but also increase the likeliness for them to purchase and increases their willingness to pay prestige prices. A short but good read about a study conducted on the topic.
Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News
Heightened scents: Do ambient fragrances make consumers purchase more? | EurekAlert! Science News
Great article...but I'd add in freshening the air in your house...
Here is a great article on preparing your house for a quick showing. I would suggest as well that freshening the air makes a huge difference as well.
http://www.suburble.com/2013/10/selling-your-house-the-showing-check-list.html
http://www.suburble.com/2013/10/selling-your-house-the-showing-check-list.html
Thursday, January 29, 2015
Tuesday, January 27, 2015
Scent Marketing article in AdAge Magazine
Good review article. A signature scent can enhance the message of a brand and recognition the brand, as well as perceived value. If you would like to pursue a signature scent for your real estate brand, send me a message and we can start to create your scent brand to enhance recognition of you and your brand and deeper customer connection.
Ad Age Article On Scent Marketing
Ad Age Article On Scent Marketing
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